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"Libresse breaks female taboes and connects women in times of lockdown"

Libresse will not be done until all taboos are gone. That's why the brand introduced #wombstories (or #baarmoederverhalen in Dutch). A campaign that encourages women to be open and honest about their womb experiences. So that from now on, women will never ever keep silent out of fear, insecurity or shame. Thanks to the controversial concept 'Ik moet mijn ei kwijt’ (I need to share my egg) we brought the campaign to life in the Netherlands. Through multiple zoomsessies we enabled women to share their 'wombstories'.

Year 2020
Client Libresse (Essity NL)
Purpose Thought Leadership, Social Impact, Branded Content, Social Purpose Campaigns

The campaign did its job. The zoom sessions turned out to be a place where women not only openly shared their experiences and worries, but also their hopes. With our press and social approach, we also reached over 3 million people in the Netherlands. Womb stories no longer had to go unheard.

“I’m so grateful that this finally gets the attention it deserves. I have been unable to talk about it for 4 years. Nobody understood or knew about it."
Participant Zoom Session
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Wombstories 9
Quotes Baarmoederverhalen
Wombstories 8
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Who worked on this project?

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