About

About

Full service agency to cut through the noise of current day communication

Thought leadership
Brand & Product launch
Corporate Sustainability
Influencer marketing
Media relations
Branded publishing & content
Social Purpose Campaigns

Corporate & CEO profiling
Events & activations
PR campaigns
Crisis & reputation management
Diversity, Equality & Inclusion
Integrated Earned First campaigns

We're obsessed!

We are obsessed with FAME.
No, not the shallow “oh look at me” kind. Facts, Attention, Meaning and Earned are the four factors that allow companies to cut through the noise of current day communication, and find a deeper, better connection with people. Together we make them add up perfectly, and help you become relevant in people’s lives, in a sincere and considerate manner. This is what we call the FAME Equation:
F+A+M+E = grow famous for all the best reasons.

Facts

We always work with cutting insights - based on factual truth - that incite and spark a conversation. These facts are fundamental. Don't worry, if you don’t have them we’ll help you find them.

Attention

Paying attention will earn you attention. By paying attention to topics that matter, from an authentic role and voice, we create long lasting attention for your company that cuts through all clutter. We’ll know it will, as we closely co-create with our network of influential friends, a.k.a. our real-life bullshit filters.

Meaning

To be of meaning is to act, as actions still do speak the loudest. It’s about living it! We’ll bring your meaning to life in a way only your brand could do, using impactful creativity. Ultimately, this doesn’t only give you stories people’d love to share: what we create is a contract for change.

Earned

By thinking ‘earned first’ we ensure you’ll earn the attention you deserve. We’re not called Het PR Bureau for nothing: we connect your brand and story to influential culture, communities and people who will support us in maximizing your earned attention. We amplify your message on every channel, also making the most of paid, owned and shared opportunities.

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“We can no longer simply buy the hearts, time and attention of people, today we have to earn it.“
Jacqueline Bosselaar, founding partner HPB

Changing since 2005

Het PR Bureau was founded back in 2005 in an old garage in Amsterdam, built around the belief that PR in its purest, most effective form can change so much more than only people’s perception of a company. Since then, founding partner Jacqueline Bosselaar has sought to redefine what PR can do, not only for companies and brands, but in people’s lives and our society as a whole. A mission just as much professional as it is personal.

This has allowed us to become an agency which intertwines personal ambition and purpose with professional expertise and clarity. A perspective which helps us focus on what truly matters in PR: the human connection. What started out as a handful of PR experts in an old garage has grown into a devoted and wildly varied team of 40 strategists, creatives, designers, marketeers and PR rock stars in a former diamond trading center. And we’re not done growing.

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It's a match!
Discover life at HPB
Barbie

”We work together with a dedicated team at Het PR Bureau. A great mix of creativity and PR expertise. In close collaboration with their network in media, influencers and behind the stage, they make plans happen.”

Esther ter Braak - Brand Manager
Foodora

“For a startup brand like ours, it was extremely important to see frequent media coverage. Het PR Bureau has laid the foundation for our growth from Amsterdam to 6 other cities in the Netherlands. Despite our relatively modest budgets, we were able to achieve enormous coverage together. I look back on a number of activations with great pleasure.”

Vincent Hosman - Country Manager Nederland
Netflix

"Netflix was ​​looking for the best suitable communication partner in every country. This could also be a 'local hero', as long as they are big enough. For the introduction of Netflix in the Netherlands and Belgium, we have partnered up with Het PR Bureau. The desired Service Level Agreement was new to Het PR Bureau, but they adapted very quickly and it soon surfaced. Within the international framework, they surprised us with their proactivity and creative ideas."

Joris Evers - Vice President Netflix, Head of Communications Europe, Middle East & Africa
Specsavers

”The uniqueness of Het PR Bureau is that the people are able to both think on a strategic level and at the same time roll up their sleeves to set up an event or activation. A high-quality one-stop-shop in the field of PR, that is what we were looking for and what we ultimately found in Het PR Bureau.”

Wieteke van Hunnik - PR & Communications manager
Spotify

“In de zoektocht naar een bureau dat ons merk in de Benelux kon introduceren, kwamen we na een intensieve oriëntatie bij Het PR Bureau uit. Hun netwerk, ondernemerszin en drive gaven de doorslag. We waren onder de indruk van hun professionaliteit. De strategie van het bureau is dat ze VAPs (Very Adorable People) op cruciale posities aan het werk zetten. Intussen hebben we, sinds de start in 2011, ruim zeven jaar samengewerkt. Ik kan gerust stellen dat Het PR Bureau een belangrijke rol heeft gespeeld in het groot maken van Spotify in de Benelux. "

Alison Bonny - Communicatie Directeur EMEA, Spotify
Zilveren Kruis

“Het PR Bureau is a smart, professional group of people with nice perspectives where I felt at home immediately. Especially in a very difficult market such as the insurance industry, in which many interests play a role and which has many limitations, they did very well. I regard Het PR Bureau as a premium agency. With such a partner you can be assured that your campaign will be executed impeccably.”

Walter de Reus - Brand Manager