Now that people are bombarded with so many commercial messages every day, they are much more selective about what they pay attention to and what they ignore. More and more people choose not to listen to brands, but to influencers instead.
Influencers have become our curators. People trust other people more than advertisements. We carefully select the right influencers for each campaign to make a credible and genuine connection between your brand's values, the influencer's message and the interests of their followers.