ASICS - A Sound Mind in a Sound Body
About the positive impact of exercise on mental well-being
ASICS believes in the positive influence of movement on our mental well-being. This belief is more relevant today than ever. With the Movement for Mind programme and research, we put this at the top of the agenda.
In cooperation with Dr. Brendon Stubbs, for ASICS we proved that a simple movement-based programme can significantly improve people's mental well-being. We shared the results of the Movement for Mind research with Dutch media and influencers during a press event.
We welcomed 65 guests, from which 250+ publications followed with a total media value of 981K and a reach of 13.7 million.