Yotam Ottolenghi at the Crunch table

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Yotam Ottolenghi, does he need any introduction? This British Israeli chef and culinary superstar has been praised for is dishes starring veggies for years. That tahini, za’atar and pomegranate molasses you fashionably add to your salads, you know them because of him. Over the past years he sold millions of cookbooks worldwide, his most recent one - Simple - broke all Dutch sales records: 120,000 copies were sold in only four months. Ottolenghi was in Amsterdam for a workshop yesterday and yes, he is the star of the sixth episode of our Crunch podcast series! #proud

The sixth Crunch episode revolves around Ottolenghi’s international success and the brand he built. Ottolenghi spoke our unprecedented host Marcus Polman about his six restaurants and delis in London, his own catering company, his own Ottolenghi product line and own media channels. The common thread: the development of unique content which he distributes the consumer via a wide range of channels.

Marcus also spoke to Ottolenghi about his influence on the supermarket shelves and his vision on the culinary landscape. Listen the podcast through Soundcloud, iTunes or Stitcher.

About Podcast ‘Crunch’

What’s cooking in the world of food marketing? Het PR Bureau and MarketingTribune launched the podcast series ‘Crunch’ in November. In every episode, culinary journalist Marcus Polman interviews the movers and shakers from the world of food, drink and hospitality about of food marketing and media.

Previous editions starred amongst others Bart van Olphen (founder Fishtales), Hiske Versprille (restaurant critic Volkskrant), Bart Jan Veldhuizen (Kitchen Republic), Isabel Boerdam (De Hippe Vegetariër) and Remco van Kamp (general manager W Amsterdam Hotel). They visited Polman’s podcast studio to talk about their vision on the field.

Date 20 February 2019

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