HPB | The PR Bureau develops brand and launch campaign TransIP

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Hosting provider steps into the spotlight introducing itself as the accelerator of ideas

TransIP, one of the Netherlands' largest hosting providers, has appointed HPB | Het PR Bureau as the lead creative agency. HPB is responsible for the rebranding and campaign development. With the new, integrated campaign TransIP will be strengthening its position as an accelerator of ideas. The campaign consists of TV, radio, OOH, PR, digital and social media.

Give ideas and projects room to grow

TransIP is celebrating its 20th anniversary as a provider of products such as domain name registration, web hosting, e-mail and virtual private servers. "TransIP's products and infrastructure gives ideas and projects the room to grow and become more than an idea. The company captures this firestarter mentality with the promise: 'TransIP, internet for every idea'.

Whatever idea you have, own it!

Professional web builders have always been able to find TransIP well, making the company a leading player in the Dutch hosting market. To speak to a wider audience, the brand now steps into the spotlight with a fresh campaign. "Surveys of TransIP's customers and employees highlighted TransIP's solution-oriented and infectious ‘can do’ mentality. With this launch campaign we build on this, calling on people to really embrace their idea. 'Claim it, host it, share it, show it. Whatever your idea is, Own it!' says Stef de Jong, CCO with HPB.

Adrian Garrett, CRO TransIP: "TransIP's success is driven by exceptional employees, products and our dedication to serve the customer. Something HPB understands very well, making this partnership a natural fit right from the start. HPB's 360-degree approach and refreshing creativity speak to our ambitions as well as to our imagination. We are proud of this first campaign and we’re convinced that the future will bring us, especially our customers, many more great things."

Keyvisual Trans IP internetvoorelkidee
Date 23 March 2023

”We work together with a dedicated team at Het PR Bureau. A great mix of creativity and PR expertise. In close collaboration with their network in media, influencers and behind the stage, they make plans happen.”

Esther ter Braak - Brand Manager

“For a startup brand like ours, it was extremely important to see frequent media coverage. Het PR Bureau has laid the foundation for our growth from Amsterdam to 6 other cities in the Netherlands. Despite our relatively modest budgets, we were able to achieve enormous coverage together. I look back on a number of activations with great pleasure.”

Vincent Hosman - Country Manager Nederland

"Netflix was ​​looking for the best suitable communication partner in every country. This could also be a 'local hero', as long as they are big enough. For the introduction of Netflix in the Netherlands and Belgium, we have partnered up with Het PR Bureau. The desired Service Level Agreement was new to Het PR Bureau, but they adapted very quickly and it soon surfaced. Within the international framework, they surprised us with their proactivity and creative ideas."

Joris Evers - Vice President Netflix, Head of Communications Europe, Middle East & Africa

”The uniqueness of Het PR Bureau is that the people are able to both think on a strategic level and at the same time roll up their sleeves to set up an event or activation. A high-quality one-stop-shop in the field of PR, that is what we were looking for and what we ultimately found in Het PR Bureau.”

Wieteke van Hunnik - PR & Communications manager

“In de zoektocht naar een bureau dat ons merk in de Benelux kon introduceren, kwamen we na een intensieve oriëntatie bij Het PR Bureau uit. Hun netwerk, ondernemerszin en drive gaven de doorslag. We waren onder de indruk van hun professionaliteit. De strategie van het bureau is dat ze VAPs (Very Adorable People) op cruciale posities aan het werk zetten. Intussen hebben we, sinds de start in 2011, ruim zeven jaar samengewerkt. Ik kan gerust stellen dat Het PR Bureau een belangrijke rol heeft gespeeld in het groot maken van Spotify in de Benelux. "

Alison Bonny - Communicatie Directeur EMEA, Spotify
Zilveren Kruis

“Het PR Bureau is a smart, professional group of people with nice perspectives where I felt at home immediately. Especially in a very difficult market such as the insurance industry, in which many interests play a role and which has many limitations, they did very well. I regard Het PR Bureau as a premium agency. With such a partner you can be assured that your campaign will be executed impeccably.”

Walter de Reus - Brand Manager