HPB | The PR Bureau develops brand and launch campaign TransIP

TransIP, one of the Netherlands' largest hosting providers, has appointed HPB | Het PR Bureau as the lead creative agency. HPB is responsible for the rebranding and campaign development. With the new, integrated campaign TransIP will be strengthening its position as an accelerator of ideas. The campaign consists of TV, radio, OOH, PR, digital and social media.

Give ideas and projects room to grow

TransIP is celebrating its 20th anniversary as a provider of products such as domain name registration, web hosting, e-mail and virtual private servers. "TransIP's products and infrastructure gives ideas and projects the room to grow and become more than an idea. The company captures this firestarter mentality with the promise: 'TransIP, internet for every idea'.

Whatever idea you have, own it!

Professional web builders have always been able to find TransIP well, making the company a leading player in the Dutch hosting market. To speak to a wider audience, the brand now steps into the spotlight with a fresh campaign. "Surveys of TransIP's customers and employees highlighted TransIP's solution-oriented and infectious ‘can do’ mentality. With this launch campaign we build on this, calling on people to really embrace their idea. 'Claim it, host it, share it, show it. Whatever your idea is, Own it!' says Stef de Jong, CCO with HPB.

Adrian Garrett, CRO TransIP: "TransIP's success is driven by exceptional employees, products and our dedication to serve the customer. Something HPB understands very well, making this partnership a natural fit right from the start. HPB's 360-degree approach and refreshing creativity speak to our ambitions as well as to our imagination. We are proud of this first campaign and we’re convinced that the future will bring us, especially our customers, many more great things."