Websummit 2021's Opening Night Highlights by Kirsten & Wilmar

Back to news overview

We - Kirsten & Wilmar - are live at the WebSummit covering its highlights for you. Opening night included speakers such as Frances Haugen, The Facebook (now known as Meta) Whistleblower at Whistleblower Aid and one of Black Live Matters founders Ayọ (fka Opal) Tometi. According to Reuters, WebSummit is the biggest tech conference in Europe and the Guardian calls it the Glastonbury for Geeks. This is our fourth time here.

Diversity

Ayọ Tometi - one of Black Lives Matter founders - talked about the movement as something that may be in the now, in the news today, but is something that was and will be true in the past and the future, it's part of eternal values. Black Lives Matter NOW, they did yesterday, many years ago and will be. Ayo also stated that when Black Lives Matter, all lives will benefit, because it inspires others and makes them act to make a difference.

"We should have faith in each other. We could step into a new story. The status quo does not have to win. We are the solution of the world's problems."

[Ayọ Tometi is an award-winning human rights defender and one of the three women who co-created #BlackLivesMatter. Born to Nigerian Immigrant parents in the USA, her human rights activism crosses borders and extends over 20 years]

Truth vs. Misinformation

Frances Haugen: "I wanted to work on misinformation, but the way Facebook's algorithm actually is programmed it can really break societies if these countries don't have checks and balances in place." Haugen called out Ethiopia as an example.

Frances: "Facebook is not transparant and that's the biggest problem. Google and Twitter have much more transparency in place."

"Facebook has become a way to get the large megaphone into the wrong group of people. Engagement based ranking is dangerous, because the most polarising is getting the most engagement and it can really get out of control."

There's no need to choose between privacy or transparency, like Facebook wrongfully claims. Mandated data access for example is possible and a great way.

[Frances Haugen - A former Facebook employee, Frances provided tens of thousands of pages of internal company research to the US’s SEC. She says the documents prove Facebook is lying about the effectiveness of its efforts to eradicate hate, violence and misinformation.]

One of the main take outs of both awesome speakers this evening one is:

IMPACT > intent

The Time Is Now. You can and have to become who you already are and make a difference in the world.

...so far for the opening night. Stay tuned for more Web Summit highlights over the next few days!

Read here everything about the Web Summit Day 1 or the Web Summit Day 2 or find the Final Day Highlights of the Web Summit.

B
Date 02 November 2021
Barbie

”We work together with a dedicated team at Het PR Bureau. A great mix of creativity and PR expertise. In close collaboration with their network in media, influencers and behind the stage, they make plans happen.”

Esther ter Braak - Brand Manager
Foodora

“For a startup brand like ours, it was extremely important to see frequent media coverage. Het PR Bureau has laid the foundation for our growth from Amsterdam to 6 other cities in the Netherlands. Despite our relatively modest budgets, we were able to achieve enormous coverage together. I look back on a number of activations with great pleasure.”

Vincent Hosman - Country Manager Nederland
Netflix

"Netflix was ​​looking for the best suitable communication partner in every country. This could also be a 'local hero', as long as they are big enough. For the introduction of Netflix in the Netherlands and Belgium, we have partnered up with Het PR Bureau. The desired Service Level Agreement was new to Het PR Bureau, but they adapted very quickly and it soon surfaced. Within the international framework, they surprised us with their proactivity and creative ideas."

Joris Evers - Vice President Netflix, Head of Communications Europe, Middle East & Africa
Specsavers

”The uniqueness of Het PR Bureau is that the people are able to both think on a strategic level and at the same time roll up their sleeves to set up an event or activation. A high-quality one-stop-shop in the field of PR, that is what we were looking for and what we ultimately found in Het PR Bureau.”

Wieteke van Hunnik - PR & Communications manager
Spotify

“In de zoektocht naar een bureau dat ons merk in de Benelux kon introduceren, kwamen we na een intensieve oriëntatie bij Het PR Bureau uit. Hun netwerk, ondernemerszin en drive gaven de doorslag. We waren onder de indruk van hun professionaliteit. De strategie van het bureau is dat ze VAPs (Very Adorable People) op cruciale posities aan het werk zetten. Intussen hebben we, sinds de start in 2011, ruim zeven jaar samengewerkt. Ik kan gerust stellen dat Het PR Bureau een belangrijke rol heeft gespeeld in het groot maken van Spotify in de Benelux. "

Alison Bonny - Communicatie Directeur EMEA, Spotify
Zilveren Kruis

“Het PR Bureau is a smart, professional group of people with nice perspectives where I felt at home immediately. Especially in a very difficult market such as the insurance industry, in which many interests play a role and which has many limitations, they did very well. I regard Het PR Bureau as a premium agency. With such a partner you can be assured that your campaign will be executed impeccably.”

Walter de Reus - Brand Manager