Wilmar Alex Tax and Rens Quirijnen join Het PR Bureau Amsterdam

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Het PR Bureau has strengthened its Strategy & Creative team with Wilmar Alex Tax and Rens Quirijnen. Wilmar manages the Amsterdam based pr agency’s strategy department as Head of Strategy & Insights. Rens is responsible for the agency’s creative ideas and campaigns. By taking on these two Het PR Bureau solidly invests in a combination of data-driven PR strategies and creativity.

Wilmar (43) has experience on both client-side - i.e. for Grolsch/SABMiller and Groupe Bel (Leerdammer, The Laughing Cow) - and agency-side as a brand strategist. He worked at integrated media agency MEC and CARAT/Dentsu and digital creative agency IN10 before founding his own agency Nofilter in 2017 focusing on brand positioning and storytelling. Wilmar: "If your brand is pure and real, it’s a lot easier to gain earned attention. That unfiltered brand vision is what attracted me to Het PR Bureau. We earn positive attention for our clients through honest, pure stories, thus maximising the impact on their business."

Stories that spread themselves

Rens Quirijnen (31) has had a successful career at agencies such as BBDO Amsterdam, Etcetera (now DDB unlimited) and Grey and won an ADCN Dutch Creativity Award with his striking campaign ‘A Comedian’s Worst Nightmare’ for the FSHD Foundation. Back then his focus was already on work that spreads itself. Rens: “A creative idea that goes out into the world without depending on paid media is what the world demands in today’s earned first era.”

Jacqueline Bosselaar, CEO and founder of Het PR Bureau: "Earning attention is our core philosophy, not only as a PR tactic; our focus is “earned first” which we translate into owned, social and paid channels. Furthermore we believe clear insights are crucial. The combination of our earned first approach and super sharp data driven insights is the foundation of our strategic and creative plans. That’s how we lift ourselves and our clients to the next level. With Wilmar and Rens we have brought in the right people to build on this vision for the future.”

Wilmar en rens
Date 05 November 2019

”We work together with a dedicated team at Het PR Bureau. A great mix of creativity and PR expertise. In close collaboration with their network in media, influencers and behind the stage, they make plans happen.”

Esther ter Braak - Brand Manager

“For a startup brand like ours, it was extremely important to see frequent media coverage. Het PR Bureau has laid the foundation for our growth from Amsterdam to 6 other cities in the Netherlands. Despite our relatively modest budgets, we were able to achieve enormous coverage together. I look back on a number of activations with great pleasure.”

Vincent Hosman - Country Manager Nederland

"Netflix was ​​looking for the best suitable communication partner in every country. This could also be a 'local hero', as long as they are big enough. For the introduction of Netflix in the Netherlands and Belgium, we have partnered up with Het PR Bureau. The desired Service Level Agreement was new to Het PR Bureau, but they adapted very quickly and it soon surfaced. Within the international framework, they surprised us with their proactivity and creative ideas."

Joris Evers - Vice President Netflix, Head of Communications Europe, Middle East & Africa

”The uniqueness of Het PR Bureau is that the people are able to both think on a strategic level and at the same time roll up their sleeves to set up an event or activation. A high-quality one-stop-shop in the field of PR, that is what we were looking for and what we ultimately found in Het PR Bureau.”

Wieteke van Hunnik - PR & Communications manager

“In de zoektocht naar een bureau dat ons merk in de Benelux kon introduceren, kwamen we na een intensieve oriëntatie bij Het PR Bureau uit. Hun netwerk, ondernemerszin en drive gaven de doorslag. We waren onder de indruk van hun professionaliteit. De strategie van het bureau is dat ze VAPs (Very Adorable People) op cruciale posities aan het werk zetten. Intussen hebben we, sinds de start in 2011, ruim zeven jaar samengewerkt. Ik kan gerust stellen dat Het PR Bureau een belangrijke rol heeft gespeeld in het groot maken van Spotify in de Benelux. "

Alison Bonny - Communicatie Directeur EMEA, Spotify
Zilveren Kruis

“Het PR Bureau is a smart, professional group of people with nice perspectives where I felt at home immediately. Especially in a very difficult market such as the insurance industry, in which many interests play a role and which has many limitations, they did very well. I regard Het PR Bureau as a premium agency. With such a partner you can be assured that your campaign will be executed impeccably.”

Walter de Reus - Brand Manager