Het PR Bureau introduces food podcast ‘Crunch’

Back to news overview

Het PR Bureau and MarketingTribune are launching the podcast serie ‘Crunch’. In every episode, culinary journalist Marcus Polman interviews the movers and shakers from the world of food, drink and hospitality about the subject of food marketing and media.

Podcast ‘Crunch’

What’s cooking in the world of food marketing, is the subtitle of the podcast. The podcast can be found on MarketingTribune’s Food & Retail platform and the social channels of Het PR Bureau. Bart van Olphen, founder of Fish Tales, stars in the first edition. He explains how he continues to build his successful business for sustainable fishing and the importance of content marketing during the development of his international brand. Future guests of Crunch will be amongst others: Isabel Boerdam (De Hippe Vegetariër), Remco van Kamp (W Amsterdam’s General Manager) and Hiske Versprille (food critic at de Volkskrant).

Food influencers

“Over the past few years, both the media and consumers’ interest for food and drinks has grown exponentially”, says Polman. “Brands are challenged to expose themselves on topics such as sustainability, the origin of products and health. In this series we let marketing and PR professionals from the world of food, drinks and hospitality as well as inspiring culinary journalists, food bloggers and influencers explain their vision. What I like about a podcast is that you and your guests can really take the time to discuss in depth.”

Collaboration

Het PR Bureau worked together with MarketingTribune to produce this series. The agency has a creative strategic collaboration with Polman since July. The collaboration fits the approach of Het PR Bureau: connecting PR advisors, creatives and strategist with experts in the field. Toon van Loock, managing director of Het PR Bureau is responsible for the food accounts: “This way, we inspire and ‘feed’ each other and we can offer food related clients access to specialistic branche know how and a strong food network.”

Services

The podcast series is part of a bigger package of services that the agency develops for their food clients. The services consists of tailor made trend reports, organising food trend tours, meetings about brand strategy, reviews of food products and access to the unique food network that the collaboration with Polman provides. ‘Stars of Tomorrow’ is a special service package for starting businesses. This service is specifically tailored to the needs of start ups and scale ups for professional support for their PR and marketing.

Strong at food & hospitality

Het PR Bureau is specialised in marketing and corporate PR, brand and reputation management and influencer marketing. Some of their clients within the food industry are W Amsterdam, Pestana Hotel Groep, HelloFresh, Bar-le-Duc, Sligro, TheFork (Tripadvisor), Kraft Heinz, Pepsico Future Brands, Sweets Hotel, VEN Amsterdam and Rotterdam and ZON (a collaboration between vegetable and fruit growers).

About Marcus Polman

Marcus Polman is the founding editor of the online food magazine FavorFlav and the Food Top 100, the annual election of the most controversial personalities in the Dutch field of food and drinks. He is the initiator of the Culiperslunch, a yearly media event for food journalists, bloggers and influencers and premium brands in the food industry. He was also a judge on the television show MasterChef Holland and co-owner of The Rough Kitchen (Foodhallen, Amsterdam) and Vet Lekker Streetfood.

Listen to the podcast
The Crunch Podcast is available on Soundcloud, iTunes and Stitcher.
Podcast
Date 27 November 2018
Barbie

”We work together with a dedicated team at Het PR Bureau. A great mix of creativity and PR expertise. In close collaboration with their network in media, influencers and behind the stage, they make plans happen.”

Esther ter Braak - Brand Manager
Foodora

“For a startup brand like ours, it was extremely important to see frequent media coverage. Het PR Bureau has laid the foundation for our growth from Amsterdam to 6 other cities in the Netherlands. Despite our relatively modest budgets, we were able to achieve enormous coverage together. I look back on a number of activations with great pleasure.”

Vincent Hosman - Country Manager Nederland
Netflix

"Netflix was ​​looking for the best suitable communication partner in every country. This could also be a 'local hero', as long as they are big enough. For the introduction of Netflix in the Netherlands and Belgium, we have partnered up with Het PR Bureau. The desired Service Level Agreement was new to Het PR Bureau, but they adapted very quickly and it soon surfaced. Within the international framework, they surprised us with their proactivity and creative ideas."

Joris Evers - Vice President Netflix, Head of Communications Europe, Middle East & Africa
Specsavers

”The uniqueness of Het PR Bureau is that the people are able to both think on a strategic level and at the same time roll up their sleeves to set up an event or activation. A high-quality one-stop-shop in the field of PR, that is what we were looking for and what we ultimately found in Het PR Bureau.”

Wieteke van Hunnik - PR & Communications manager
Spotify

“In de zoektocht naar een bureau dat ons merk in de Benelux kon introduceren, kwamen we na een intensieve oriëntatie bij Het PR Bureau uit. Hun netwerk, ondernemerszin en drive gaven de doorslag. We waren onder de indruk van hun professionaliteit. De strategie van het bureau is dat ze VAPs (Very Adorable People) op cruciale posities aan het werk zetten. Intussen hebben we, sinds de start in 2011, ruim zeven jaar samengewerkt. Ik kan gerust stellen dat Het PR Bureau een belangrijke rol heeft gespeeld in het groot maken van Spotify in de Benelux. "

Alison Bonny - Communicatie Directeur EMEA, Spotify
Zilveren Kruis

“Het PR Bureau is a smart, professional group of people with nice perspectives where I felt at home immediately. Especially in a very difficult market such as the insurance industry, in which many interests play a role and which has many limitations, they did very well. I regard Het PR Bureau as a premium agency. With such a partner you can be assured that your campaign will be executed impeccably.”

Walter de Reus - Brand Manager