Het PR Bureau welcomes communications strategist and filmmaker Martijn Winkler

Amsterdam, Tuesday, September 22, 2026 – Martijn Winkler has joined HPB | Het PR Bureau as Senior PR Advisor on a permanent basis, following an interim period. Winkler is not only an award-winning communications specialist, but also a recognized film director with extensive knowledge and experience in the areas of media relations, brand positioning, public affairs, and crisis communications. At HPB Winkler works for clients such as KPN, Fudura, Amazon, and itsme.

Versatile

As a senior PR advisor, Winkler focuses primarily on the tech, culture, and society sectors. Jacqueline Bosselaar, founder and CEO of HPB | Het PR Bureau: “We are all very excited about Martijn joining us. His versatility, ability to translate strategy into measurable results, from crisis communications to brand positioning, enables us to serve our clients even better. His arrival immediately reinforces the ambition that will drive HPB’s growth in the coming years.”

Winkler: “The power of a good story is universal, and the key for success in both film and PR. From directing drama series to campaigns for major brands, my work always revolves around social and cultural relevance, making facts accessible, and giving meaning to current events. And so is the case for HPB, which is exactly why we are a good match. I deliberately chose the agency for its recognized FAME methodology, B Corp status and award-winning work that makes a direct impact in society.”

Royal Family

Over the past twenty years, Winkler has built a track record as a strategic communications advisor for international brands. He held senior PR roles at Coebergh Communicatie PR and Spice PR, where he served clients such as Squarespace and Hearst.

As a founding partner of the creative agency VERTOV, he subsequently worked on strategic communications for clients including Oxfam Novib, Tumblr, ANWB, and the Royal Family, winning multiple EMEA Sabre Awards and a Silver Dolphin at the Cannes Corporate Media & TV Awards, among other awards.

A distinctive perspective

During that same period, Winkler also worked as a writer and director of films, series, and campaigns, a background that gives him ‘a distinctive perspective on storytelling within PR’. For example, he wrote and directed the climate thriller Hitte (for NPO 3) and the NPO series *#tagged*, which won a Rose d’Or Award and received an International Emmy nomination.

In addition, he is president of the Dutch Directors Guild and a board member of FERA (Federation of European Screen Directors), where he advocates for the position of creators in the audiovisual sector, and is a member of the Advisory Board for Arts and Cultural Studies at VU University Amsterdam.

Besides his role at HPB, Winkler will remain active as a maker in the cultural field.