The new Het PR Bureau

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What started with a sharpening of our agency’s vision has led to a completely new brand identity. Het PR Bureau embraces renewal.

With the same clarity that characterises our vision, we have refreshed our visual identity. On behalf of the team and in collaboration with Jop Quirindongo and web designer Just we proudly present: The new Het PR Bureau.

Het begint al met de naam, want vanaf 1 juni 2020 gaan we officieel onder de nieuwe naam ‘HPB’ door het PR- en marketingcommunicatie landschap. Voor de meeste mensen om ons heen - collega’s, partners, klanten - een heel natuurlijke overgang. Achter de schermen wordt die afkorting al heel lang gebruikt. De naam HPB erkent enerzijds onze Het PR Bureau roots en anderzijds geeft het ruimte aan de bredere rol die wij spelen als full service bureau op het gebied van marketing communicatie & reputatie.

Our vision is clear; We believe in an earned first approach. Attention can no longer be bought, you have to earn it. We tell stories that people want to share. And in order to make that happen, the work needs to be relevant, it has to really matter. Because with truly meaningful work, we can make real impact, which saves a whole lot of waste in marketing.

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Het nieuwe pr bureau
Date 22 May 2020
Barbie

”We work together with a dedicated team at Het PR Bureau. A great mix of creativity and PR expertise. In close collaboration with their network in media, influencers and behind the stage, they make plans happen.”

Esther ter Braak - Brand Manager
Foodora

“For a startup brand like ours, it was extremely important to see frequent media coverage. Het PR Bureau has laid the foundation for our growth from Amsterdam to 6 other cities in the Netherlands. Despite our relatively modest budgets, we were able to achieve enormous coverage together. I look back on a number of activations with great pleasure.”

Vincent Hosman - Country Manager Nederland
Netflix

"Netflix was ​​looking for the best suitable communication partner in every country. This could also be a 'local hero', as long as they are big enough. For the introduction of Netflix in the Netherlands and Belgium, we have partnered up with Het PR Bureau. The desired Service Level Agreement was new to Het PR Bureau, but they adapted very quickly and it soon surfaced. Within the international framework, they surprised us with their proactivity and creative ideas."

Joris Evers - Vice President Netflix, Head of Communications Europe, Middle East & Africa
Specsavers

”The uniqueness of Het PR Bureau is that the people are able to both think on a strategic level and at the same time roll up their sleeves to set up an event or activation. A high-quality one-stop-shop in the field of PR, that is what we were looking for and what we ultimately found in Het PR Bureau.”

Wieteke van Hunnik - PR & Communications manager
Spotify

“In de zoektocht naar een bureau dat ons merk in de Benelux kon introduceren, kwamen we na een intensieve oriëntatie bij Het PR Bureau uit. Hun netwerk, ondernemerszin en drive gaven de doorslag. We waren onder de indruk van hun professionaliteit. De strategie van het bureau is dat ze VAPs (Very Adorable People) op cruciale posities aan het werk zetten. Intussen hebben we, sinds de start in 2011, ruim zeven jaar samengewerkt. Ik kan gerust stellen dat Het PR Bureau een belangrijke rol heeft gespeeld in het groot maken van Spotify in de Benelux. "

Alison Bonny - Communicatie Directeur EMEA, Spotify
Zilveren Kruis

“Het PR Bureau is a smart, professional group of people with nice perspectives where I felt at home immediately. Especially in a very difficult market such as the insurance industry, in which many interests play a role and which has many limitations, they did very well. I regard Het PR Bureau as a premium agency. With such a partner you can be assured that your campaign will be executed impeccably.”

Walter de Reus - Brand Manager