HPB | Het PR Bureau acquires digital creative agency Likefriends

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HPB | Het PR Bureau acquires digital creative agency Likefriends. Founder Stef de Jong (36) joins HPB as a partner with immediate effect. He fulfils the role of Chief Creative Officer. The motion studio of Likefriends, which currently employs five specialists in digital branding, social media and content creation, will be included in HPB's new range of creative services.

With the acquisition, HPB I Het PR Bureau doubled its creative strategy team, which now consists of 12 specialists, bringing the organisation to a total of 45 employees. This marks the start of a new phase for the full-service PR agency to help brands and organisations grow into the leaders of tomorrow.

Expansion and improvement of creative and digital services

Jacqueline Bosselaar, CEO and founder of HPB: "With this acquisition, we are responding to the increasing demands of clients in the creative digital field. With the help of the motion studio for social media, we can bring PR strategies and concepts to life even better than before. This includes editorial and creative social media posts such as Instagram Stories and Reels, moving tutorials, motion branding, brand introductions, campaigns and all forms of branded content such as podcasts. All of the aforementioned are integral parts of modern public relations. We use them to increase the impact and reach of earned marketing which is important for our clients operating in a time in which we shift to web3."

Stef de Jong: "In the past ten years, Likefriends has worked on creative campaigns nationally as well as internationally, in which interaction and empathy for people and society were always key. This vision is very much in line with HPB's vision - which aims to add real value to people's lives based on Facts, Attention, Meaning and Earned. Through this collaboration, PR specialists, strategists, creatives and content creators come together, directly increasing the impact of our work."

RS200771 S
Date 08 September 2022

”We work together with a dedicated team at Het PR Bureau. A great mix of creativity and PR expertise. In close collaboration with their network in media, influencers and behind the stage, they make plans happen.”

Esther ter Braak - Brand Manager

“For a startup brand like ours, it was extremely important to see frequent media coverage. Het PR Bureau has laid the foundation for our growth from Amsterdam to 6 other cities in the Netherlands. Despite our relatively modest budgets, we were able to achieve enormous coverage together. I look back on a number of activations with great pleasure.”

Vincent Hosman - Country Manager Nederland

"Netflix was ​​looking for the best suitable communication partner in every country. This could also be a 'local hero', as long as they are big enough. For the introduction of Netflix in the Netherlands and Belgium, we have partnered up with Het PR Bureau. The desired Service Level Agreement was new to Het PR Bureau, but they adapted very quickly and it soon surfaced. Within the international framework, they surprised us with their proactivity and creative ideas."

Joris Evers - Vice President Netflix, Head of Communications Europe, Middle East & Africa

”The uniqueness of Het PR Bureau is that the people are able to both think on a strategic level and at the same time roll up their sleeves to set up an event or activation. A high-quality one-stop-shop in the field of PR, that is what we were looking for and what we ultimately found in Het PR Bureau.”

Wieteke van Hunnik - PR & Communications manager

“In de zoektocht naar een bureau dat ons merk in de Benelux kon introduceren, kwamen we na een intensieve oriëntatie bij Het PR Bureau uit. Hun netwerk, ondernemerszin en drive gaven de doorslag. We waren onder de indruk van hun professionaliteit. De strategie van het bureau is dat ze VAPs (Very Adorable People) op cruciale posities aan het werk zetten. Intussen hebben we, sinds de start in 2011, ruim zeven jaar samengewerkt. Ik kan gerust stellen dat Het PR Bureau een belangrijke rol heeft gespeeld in het groot maken van Spotify in de Benelux. "

Alison Bonny - Communicatie Directeur EMEA, Spotify
Zilveren Kruis

“Het PR Bureau is a smart, professional group of people with nice perspectives where I felt at home immediately. Especially in a very difficult market such as the insurance industry, in which many interests play a role and which has many limitations, they did very well. I regard Het PR Bureau as a premium agency. With such a partner you can be assured that your campaign will be executed impeccably.”

Walter de Reus - Brand Manager