Hello Specsavers!

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We have a new client: Specsavers! The family company has asked us to manage their corporate, consumer and lifestyle PR. Wieteke van Hunnik, Head of PR & Communications at Specsavers about the new partnership: “We are continuously working on expanding our position as an accessible specialist for eye care and hearing care. Because of this, we have searched for an agency that can realise these objectives through PR. We are convinced that Het PR Bureau’s creative and strategic approach will help us achieve these ambitious goals and help our brand continue to grow.”

Vivijan Steenhuis, our account manager for our new client Specsavers: “Specsavers is an international player with an impressive history. In our pitch, we demonstrated our agency’s core strengths: combining years of marketing and corporate PR experience with the skills of a creative agency. We are very enthusiastic about working for Specsavers and we are motivated to make the brand even stronger.”

About Specsavers

Specsavers is a fast-growing retail chain with 125 opticians and hearing care stores in the Netherlands. The stores are joint ventures managed by local shop partners. The British family company has been active in the Netherlands since 1997 and the brand’s mission is to offer qualitative and affordable eye care and hearing care for all consumers. In 2015/1016, Specsavers Netherlands realised a turnover of more than €127 million.

In the upcoming years, Specsavers aims to play a more prominent role in the primary eye care and hearing care sector and to strengthen its position in the market. The retail chain is the largest educator of qualified opticians in the Netherlands. In order to guarantee quality of service and business equipment, each store is linked to a hearing care professional registered at Stichting Audicien (StAr).

An unprecedented focus on innovation means that Specsavers stands for high-quality products and services at the cutting edge of medical care, fashion and technology. Through the foundation ‘Specsavers Steunt’ and by supporting local charities, the company shows its involvement in society.

Curious to our new clients? In 2022 we welcomed between others BYD and ASICS.

Date 07 March 2017

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”The uniqueness of Het PR Bureau is that the people are able to both think on a strategic level and at the same time roll up their sleeves to set up an event or activation. A high-quality one-stop-shop in the field of PR, that is what we were looking for and what we ultimately found in Het PR Bureau.”

Wieteke van Hunnik - PR & Communications manager

“In de zoektocht naar een bureau dat ons merk in de Benelux kon introduceren, kwamen we na een intensieve oriëntatie bij Het PR Bureau uit. Hun netwerk, ondernemerszin en drive gaven de doorslag. We waren onder de indruk van hun professionaliteit. De strategie van het bureau is dat ze VAPs (Very Adorable People) op cruciale posities aan het werk zetten. Intussen hebben we, sinds de start in 2011, ruim zeven jaar samengewerkt. Ik kan gerust stellen dat Het PR Bureau een belangrijke rol heeft gespeeld in het groot maken van Spotify in de Benelux. "

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“Het PR Bureau is a smart, professional group of people with nice perspectives where I felt at home immediately. Especially in a very difficult market such as the insurance industry, in which many interests play a role and which has many limitations, they did very well. I regard Het PR Bureau as a premium agency. With such a partner you can be assured that your campaign will be executed impeccably.”

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