Wavin selects Het PR Bureau

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Wavin has chosen Het PR Bureau as their PR and communications partner. Wavin strives towards thought leadership in the field of future proof cities and among key themes such as extreme weather conditions, water management, sewerage, smart building and urban greenification. Wavin operates globally and is mostly known as market leader in plastic pipe systems for water distribution, waste water drainage and rainwater management. Together, Wavin and Het PR Bureau will work on generating more visibility by creating stories with impact.

Working together for a better tomorrow

Cities are attractive, but very vulnerable. UNICEF recently calculated that 70 percent of the world’s population will be living in a big city by 2030. And as the cities are growing, so do the challenges. Wavin seeks to play an important role in keeping urban areas liveable.

Emiel van den Boomen, Marketing Communication Manager at Wavin: “We are excited to launch campaigns with Het PR Bureau and show the world Wavin’s efforts to keep cities all around the world liveable. Wavin wants to inspire with technical possibilities. We offer products, but that’s not the main story we want to tell. So don’t expect technical content full of jargon, but stories about people living and working together. People that want to know what they can do now to make the world of tomorrow a better place.”

Wavin, an innovative pioneer

Camiel Overgaauw, Partner and Wavin’s account manager at Het PR Bureau: “Wavin is an amazing company with Dutch roots and a big track record in innovation. They are true pioneers: in the 50s they were the first in the world to introduce plastic pipes for drinking water, a true revolution as these pipes were better, lighter and more sustainable than prior products. Now they are a global player and offer a broad product portfolio with advanced solutions for water management, sewer, sanitation and smart building to improve indoor climate with i.e. underfloor heating and cooling. They have a lot to offer the world when it comes to building and planning ‘resilient and future proof cities’. Through amongst others storytelling and PR activations we will make that visible.”

About Wavin

Wavin is an innovative solution provider for the building and infrastructure industry across multiple continents. Backed up by 60+ years of expertise, we are geared up to tackle some of the world’s biggest challenges around: water supply, sanitation, climate-resilient cities and building performance. At Wavin, we focus on creating positive change in the world and our passion is building livable and loveable places. We engage and collaborate with city leaders, engineers, planners and installers to help make cities future-proof and buildings comfortable and energy-efficient. Wavin is part of Orbia, a community of companies bound together by a shared purpose: to advance life around the world. Wavin has 12’000+ employees in 40+ countries worldwide and operates under brands like Wavin, Amanco and Pavco.


Date 13 May 2020

”We work together with a dedicated team at Het PR Bureau. A great mix of creativity and PR expertise. In close collaboration with their network in media, influencers and behind the stage, they make plans happen.”

Esther ter Braak - Brand Manager

“For a startup brand like ours, it was extremely important to see frequent media coverage. Het PR Bureau has laid the foundation for our growth from Amsterdam to 6 other cities in the Netherlands. Despite our relatively modest budgets, we were able to achieve enormous coverage together. I look back on a number of activations with great pleasure.”

Vincent Hosman - Country Manager Nederland

"Netflix was ​​looking for the best suitable communication partner in every country. This could also be a 'local hero', as long as they are big enough. For the introduction of Netflix in the Netherlands and Belgium, we have partnered up with Het PR Bureau. The desired Service Level Agreement was new to Het PR Bureau, but they adapted very quickly and it soon surfaced. Within the international framework, they surprised us with their proactivity and creative ideas."

Joris Evers - Vice President Netflix, Head of Communications Europe, Middle East & Africa

”The uniqueness of Het PR Bureau is that the people are able to both think on a strategic level and at the same time roll up their sleeves to set up an event or activation. A high-quality one-stop-shop in the field of PR, that is what we were looking for and what we ultimately found in Het PR Bureau.”

Wieteke van Hunnik - PR & Communications manager

“In de zoektocht naar een bureau dat ons merk in de Benelux kon introduceren, kwamen we na een intensieve oriëntatie bij Het PR Bureau uit. Hun netwerk, ondernemerszin en drive gaven de doorslag. We waren onder de indruk van hun professionaliteit. De strategie van het bureau is dat ze VAPs (Very Adorable People) op cruciale posities aan het werk zetten. Intussen hebben we, sinds de start in 2011, ruim zeven jaar samengewerkt. Ik kan gerust stellen dat Het PR Bureau een belangrijke rol heeft gespeeld in het groot maken van Spotify in de Benelux. "

Alison Bonny - Communicatie Directeur EMEA, Spotify
Zilveren Kruis

“Het PR Bureau is a smart, professional group of people with nice perspectives where I felt at home immediately. Especially in a very difficult market such as the insurance industry, in which many interests play a role and which has many limitations, they did very well. I regard Het PR Bureau as a premium agency. With such a partner you can be assured that your campaign will be executed impeccably.”

Walter de Reus - Brand Manager