The Next Women 100: illogical yet important

Back to news overview

Yes! I’ve made it on the The Next Women 100 list, for the fifth consecutive year. I’m apparently one of the 100 ‘most successful and influential female entrepreneurs in the Netherlands’. Something I find both illogical and important.

Illogical, because it seems that it’s still necessary to generate a separate list for women. For a long time, I believed that our country is a place where women receive equal opportunities. However, this list shows that we’re not there yet. Even though it has been proven that companies run by women perform better than those run by men. It’s apparent that the glass ceiling really does exist. Having to acknowledge that is painful, but this list confirms its existence.

Important, to raise awareness for this issue. From the moment I was included in this list, I’ve slowly started to realise how it really works. I first thought: why is there a women’s list, can’t I be added to a ‘real’ list? But I quickly was hit with the hard reality. Statistics from the end of last year show that the number of women holding top positions is declining. Did you know that 75 percent of all companies don’t have a female board member? That women have to work one day a week more to earn as much as men? That 50 percent of women in the Netherlands still is financially dependent? 50 percent…

So it doesn’t hurt to give women more attention. I’ve met a number of inspiring wonder women through The Next Women 100’s network. I’m also constantly learning more about the road we still have to take when it comes to gender equality in the workplace. This is especially evident in the tech sector, where women are drastically underrepresented. There are still a lot of women who think that technology is not for them. But all companies eventually evolve into tech companies, which is why it’s so important to turn the tide. That’s why I think it’s fantastic that female captains of industries, such as Nicola Mendelsohn (Facebook) and Janneke Niessen (Improve Digital), but also young vloggers such as Jiami Jongejan, are actively committed to this issue.

I hope that the young female generation (of which I believe I am still a part of, haha!) can make sure that we don’t need The Next Women 100 in twenty years’ time. I also hope that diversity in the Netherlands will become as normal as our right to vote. If we succeed in realising this, we can say that The Next Women 100’s goal has been achieved. Until then, I’m secretly quite proud of my spot on the list and I’m committed to help break that glass ceiling.

PS: for a bit of inspiration, watch this awesome campaign from the beginning of 2017 that raised awareness for more gender equality in the workplace.

100
Date 18 May 2020
Barbie

”We work together with a dedicated team at Het PR Bureau. A great mix of creativity and PR expertise. In close collaboration with their network in media, influencers and behind the stage, they make plans happen.”

Esther ter Braak - Brand Manager
Foodora

“For a startup brand like ours, it was extremely important to see frequent media coverage. Het PR Bureau has laid the foundation for our growth from Amsterdam to 6 other cities in the Netherlands. Despite our relatively modest budgets, we were able to achieve enormous coverage together. I look back on a number of activations with great pleasure.”

Vincent Hosman - Country Manager Nederland
Netflix

"Netflix was ​​looking for the best suitable communication partner in every country. This could also be a 'local hero', as long as they are big enough. For the introduction of Netflix in the Netherlands and Belgium, we have partnered up with Het PR Bureau. The desired Service Level Agreement was new to Het PR Bureau, but they adapted very quickly and it soon surfaced. Within the international framework, they surprised us with their proactivity and creative ideas."

Joris Evers - Vice President Netflix, Head of Communications Europe, Middle East & Africa
Specsavers

”The uniqueness of Het PR Bureau is that the people are able to both think on a strategic level and at the same time roll up their sleeves to set up an event or activation. A high-quality one-stop-shop in the field of PR, that is what we were looking for and what we ultimately found in Het PR Bureau.”

Wieteke van Hunnik - PR & Communications manager
Spotify

“In de zoektocht naar een bureau dat ons merk in de Benelux kon introduceren, kwamen we na een intensieve oriëntatie bij Het PR Bureau uit. Hun netwerk, ondernemerszin en drive gaven de doorslag. We waren onder de indruk van hun professionaliteit. De strategie van het bureau is dat ze VAPs (Very Adorable People) op cruciale posities aan het werk zetten. Intussen hebben we, sinds de start in 2011, ruim zeven jaar samengewerkt. Ik kan gerust stellen dat Het PR Bureau een belangrijke rol heeft gespeeld in het groot maken van Spotify in de Benelux. "

Alison Bonny - Communicatie Directeur EMEA, Spotify
Zilveren Kruis

“Het PR Bureau is a smart, professional group of people with nice perspectives where I felt at home immediately. Especially in a very difficult market such as the insurance industry, in which many interests play a role and which has many limitations, they did very well. I regard Het PR Bureau as a premium agency. With such a partner you can be assured that your campaign will be executed impeccably.”

Walter de Reus - Brand Manager