Spotify: a continuous stream of qualitative stories

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A weekly bruto reach of 33 million

We have been working for Spotify since 2011. A group of smart, innovative professionals work at Spotify, with a focus on ‘responsibility’ as one of their core values. Spotify gives us ample trust and freedom for us to execute our job, reach out to our network and share qualitative stories about the largest music streaming service in the world.

Not only this, but our cultural match is one of the many reasons why we continue to enjoy working for Spotify for so many years.

Approach

The Netherlands is one of Spotify’s most successful markets. Everything we do for them is focused on spreading qualitative stories. These are often derived from data: the most streamed artist, trends, facts, new music genres and more. In addition, Spotify frequently launches new functionalities which we love to let everyone know about. Everyone in the Netherlands knows (and loves) Spotify. It’s our job to hold and strengthen this position. By the way, we also organised Spotify’s launch in Belgium in 2011.

Results

Together with the Spotify team, we’ve upheld the brand’s popularity and ensured that Spotify remains the favourite music streaming service among Dutch consumers and media. We recently even realised a bruto reach of 33 million within one week, when Spotify named the most streamed artist in the Netherlands (Broederliefde). Dieuwertje Heuvelings, playlist curator and editor at Spotify, was interviewed by Jeugdjournaal, RTL Boulevard and RTL Late Night, all in one day.

Spotify
Date 01 January 2016
Barbie

”We work together with a dedicated team at Het PR Bureau. A great mix of creativity and PR expertise. In close collaboration with their network in media, influencers and behind the stage, they make plans happen.”

Esther ter Braak - Brand Manager
Foodora

“For a startup brand like ours, it was extremely important to see frequent media coverage. Het PR Bureau has laid the foundation for our growth from Amsterdam to 6 other cities in the Netherlands. Despite our relatively modest budgets, we were able to achieve enormous coverage together. I look back on a number of activations with great pleasure.”

Vincent Hosman - Country Manager Nederland
Netflix

"Netflix was ​​looking for the best suitable communication partner in every country. This could also be a 'local hero', as long as they are big enough. For the introduction of Netflix in the Netherlands and Belgium, we have partnered up with Het PR Bureau. The desired Service Level Agreement was new to Het PR Bureau, but they adapted very quickly and it soon surfaced. Within the international framework, they surprised us with their proactivity and creative ideas."

Joris Evers - Vice President Netflix, Head of Communications Europe, Middle East & Africa
Specsavers

”The uniqueness of Het PR Bureau is that the people are able to both think on a strategic level and at the same time roll up their sleeves to set up an event or activation. A high-quality one-stop-shop in the field of PR, that is what we were looking for and what we ultimately found in Het PR Bureau.”

Wieteke van Hunnik - PR & Communications manager
Spotify

“In de zoektocht naar een bureau dat ons merk in de Benelux kon introduceren, kwamen we na een intensieve oriëntatie bij Het PR Bureau uit. Hun netwerk, ondernemerszin en drive gaven de doorslag. We waren onder de indruk van hun professionaliteit. De strategie van het bureau is dat ze VAPs (Very Adorable People) op cruciale posities aan het werk zetten. Intussen hebben we, sinds de start in 2011, ruim zeven jaar samengewerkt. Ik kan gerust stellen dat Het PR Bureau een belangrijke rol heeft gespeeld in het groot maken van Spotify in de Benelux. "

Alison Bonny - Communicatie Directeur EMEA, Spotify
Zilveren Kruis

“Het PR Bureau is a smart, professional group of people with nice perspectives where I felt at home immediately. Especially in a very difficult market such as the insurance industry, in which many interests play a role and which has many limitations, they did very well. I regard Het PR Bureau as a premium agency. With such a partner you can be assured that your campaign will be executed impeccably.”

Walter de Reus - Brand Manager