135 years of innovation: welcome Beiersdorf!

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We zijn 2019 officieel begonnen! En dat betekent dat we van start zijn gegaan met de marketing- en corporate PR-activiteiten voor Beiersdorf Nederland. Met 135 jaar ervaring en intussen acht sterke merken zit Beiersdorf diepgeworteld in de Nederlandse samenleving. In Het PR Bureau vond de multinational een PR-partner om voort te bouwen aan een stevig fundament én om deelbare verhalen te creëren.

135 years of innovation

In 1911, Beiersdorf revolutionised the world of skincare with the introduction of NIVEA Creme: the first ever stable water-in-oil cream worldwide. The innovations of the Beiersdorf brands followed each other quickly ever since. However, communicating about this alone isn’t enough. Beiersdorf and Het PR Bureau share the ambition to touch the target audience with impactful stories. We will therefore join forces to develop PR campaigns that will surprise you.

Strategic thinking with a creative twist

Famke Jonker, Media & PR Manager Beiersdorf: “At Beiersdorf, innovation is our first priority. We always challenge ourselves to continue to develop. Our brands have great ambitions and PR of increasing importance to them. We’ve found the perfect partner in Het PR Bureau to express this both strategically and creatively. They are known for their distinctive approach and have a proven track record in developing a long-term strategy. We’re looking forward to working together and the nice projects that will come from it.”

Toon van Loock, account manager at Het PR Bureau: “It’s amazing to work for a company that has produced such iconic brands. These brands are deeply rooted in our society and many Dutch people use them on a daily basis. We see many great opportunities for a strong PR strategy which build on a steady foundation and surprise with creative PR concepts.”

About Beiersdorf

Beiersdorf AG is a leading provider of innovative, high-quality skin care products and has over 135 years of experience in this market segment. The Hamburg-based company has about 19,000 employees worldwide and is listed on the DAX, the German benchmark equities index. Beiersdorf generated sales of € 7.1 billion in financial year 2017. Its product portfolio comprises strong, international leading skin and body care brands including NIVEA – the world’s largest skin care brand* – Eucerin, Hansaplast/Elastoplast, and La Prairie. Millions of people around the world choose these Beiersdorf brands every day for their innovative, high-quality products. Further renowned brands such as Labello, Florena, 8x4, Hidrofugal, atrix, Aquaphor, SLEK, and Maestro round off the extensive portfolio. Beiersdorf’s wholly owned affiliate tesa SE, another globally leading manufacturer in its field, supplies self-adhesive products and system solutions to industry, craft businesses, and consumers.

Contact for press:

More information? Send an email to Beiersdorf [ @ ] hetprbureau.nl

* Source: Euromonitor International Limited; NIVEA by umbrella brand name in the categories Body Care, Face Care, and Hand Care; in retail value terms, 2017.

Curious about more of our work? Check it here: HPB work.

135 jaar innovatie
Date 14 January 2019

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