Oxfam Novib develops 'Pridebot' to support activists

Back to news overview 377 A6681

Oxfam Novib has been fighting for equal rights since 23 March 1956. In 60 years, the organisation has grown into the most significant international organisation worldwide. It has come a long way, but there is still a long way to go, especially regarding equal rights for the lhbtqia+ community. Equal rights only come when everyone can be themselves, but this is often not the case in this community. During Pride, the organisation wants to give this community a boost and has set up several meaningful actions to achieve this. HPB and the organisation have looked at ways to generate as much attention as possible for meaningful initiatives.

Support activists with the 'Pridebot'

To give the national and international community more visibility, Oxfam Novib has developed a chatbot with which everyone can send their message of support to lhbtqia+ activists. These activists live in oppression in their own countries and are not allowed to speak out because of censorship. Anyone can send an expression of support through WhatsApp as an empowered message. Oxfam Novib will then ensure that these messages reach the activists.

Influencers during the Pride Walk

Besides developing this 'Pridebot', the organisation participated in the famous Pride Walk out of solidarity. Splinter Chabot, Tim den Besten, Hanna van Vliet, Gyor Moore, Tijn de Jongh and Lola Lotte walked with them during the Pride Walk and posted about it. AT5 interviewed Splinter, all actions that came out of the influencer track set up by HPB and the press release they sent out. This way, even more people can be reached to spread Oxfam Novib's important message.

The facts in a row

It is obvious that it is badly needed to draw attention to equality in this way. In 70 countries, homosexuality is in the criminal code and in many countries, lhbtqia+ activists are silenced, arrested and imprisoned. Katinka Moonen, Policy and Influencing Specialist Gender Justice Social Inclusion at Oxfam Novib, sees how the rights of lhbtqia+ people are being violated worldwide. She states: "Research shows that in many countries acceptance of lhbtqia+ does not exceed 20%. In other words, more than 80% of the population does not accept it. In addition, we know from testimonies from the lhbtqia+ communities in the countries where we work that violence and discrimination against lhbtqia+-people has increased due to the corona crisis."

Recent incidents confirm the violence and discrimination against lhbtqia+ communities. For example, the interior minister in Lebanon recently ordered security forces to prevent lhbtqia+ events, and 150 people were arrested at the banned Pride Parade in Istanbul. In Oslo, an attack was committed in a gay club.

Discrimination in the Netherlands too

Those who think this discrimination only takes place outside the country are wrong. Shocking events also regularly take place in the Netherlands. Recently, panels of the Pride Photo exhibition were daubed in both Vlissingen and Almere. Lesbian and gay employees in the Netherlands also experience more conflict in the workplace and less happiness at work. And lhbtqia+ people are regularly confronted with aggression on the streets. That is why we at HPB focus on making a daily contribution to projects that create awareness and hopefully bring about behavioural change with regard to equal rights and other social issues in the Netherlands and abroad.

377 A6681
Date 05 August 2022
Barbie

”We work together with a dedicated team at Het PR Bureau. A great mix of creativity and PR expertise. In close collaboration with their network in media, influencers and behind the stage, they make plans happen.”

Esther ter Braak - Brand Manager
Foodora

“For a startup brand like ours, it was extremely important to see frequent media coverage. Het PR Bureau has laid the foundation for our growth from Amsterdam to 6 other cities in the Netherlands. Despite our relatively modest budgets, we were able to achieve enormous coverage together. I look back on a number of activations with great pleasure.”

Vincent Hosman - Country Manager Nederland
Netflix

"Netflix was ​​looking for the best suitable communication partner in every country. This could also be a 'local hero', as long as they are big enough. For the introduction of Netflix in the Netherlands and Belgium, we have partnered up with Het PR Bureau. The desired Service Level Agreement was new to Het PR Bureau, but they adapted very quickly and it soon surfaced. Within the international framework, they surprised us with their proactivity and creative ideas."

Joris Evers - Vice President Netflix, Head of Communications Europe, Middle East & Africa
Specsavers

”The uniqueness of Het PR Bureau is that the people are able to both think on a strategic level and at the same time roll up their sleeves to set up an event or activation. A high-quality one-stop-shop in the field of PR, that is what we were looking for and what we ultimately found in Het PR Bureau.”

Wieteke van Hunnik - PR & Communications manager
Spotify

“In de zoektocht naar een bureau dat ons merk in de Benelux kon introduceren, kwamen we na een intensieve oriëntatie bij Het PR Bureau uit. Hun netwerk, ondernemerszin en drive gaven de doorslag. We waren onder de indruk van hun professionaliteit. De strategie van het bureau is dat ze VAPs (Very Adorable People) op cruciale posities aan het werk zetten. Intussen hebben we, sinds de start in 2011, ruim zeven jaar samengewerkt. Ik kan gerust stellen dat Het PR Bureau een belangrijke rol heeft gespeeld in het groot maken van Spotify in de Benelux. "

Alison Bonny - Communicatie Directeur EMEA, Spotify
Zilveren Kruis

“Het PR Bureau is a smart, professional group of people with nice perspectives where I felt at home immediately. Especially in a very difficult market such as the insurance industry, in which many interests play a role and which has many limitations, they did very well. I regard Het PR Bureau as a premium agency. With such a partner you can be assured that your campaign will be executed impeccably.”

Walter de Reus - Brand Manager