Thought leader in health
Zilveren Kruis helps people get answers to health questions
Zilveren Kruis wants to be seen as the health insurer of the Netherlands. Accessible and reliable. Zilveren Kruis wants to stimulate people in a positive way to work on their own health and does so by means of new insights and concrete advice. We help Zilveren Kruis to position itself as a thought leader and thus increase its visibility on current health topics.
For six years now, HPB has been successfully setting up PR campaigns for Zilveren Kruis: from concept to execution, both for the private and the business market. Some examples of campaigns are: hearing damage among young people, vital leadership, burn-out among employees and breaking taboos by talking to the doctor. With our campaigns we present Zilveren Kruis as a socially engaged organization and we know how to respond to current health issues.