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ROOKVRIJ- Launching platform 'Bye Tabacco industry'

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ROOKVRIJ- Launching platform 'Bye Tabacco industry'
About how we collectively cancel an industry that victimizes young people.

Child labour, deforestation and making children addicted to nicotine with e-cigarettes (vapes). These are just a few of the many abuses caused by the tobacco industry. Together with the Health Funds for Smoke Free (Hartstichting, KWF and Longfonds) we launched the platform 'Bye Tobacco Industry' to fight together with young people for a society in which the tobacco industry no longer has a place.

Year 2022
Client Gezondheidsfondsen voor Rookvrij (Hartstichting, KWF en Longfonds)
Purpose Thought Leadership

To introduce the platform, we used facts and figures showing how young people struggle with the deceptive tobacco industry. Two-thirds (63%) of people under the age of 18 are done with it, but 45% are unaware of being seduced by the tobacco industry.

With a research based press release, infographic and influencer collaborations, we spoke out for the health of the next generation, and against the tobacco industry.

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