Podimo launch

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Podimo launch
About how to professionalize the podcast industry in The Netherlands while safeguarding creative freedom.

Podimo brings together the work of podcast makers large and small and ensures that they are paid for the work they make. That sounds logical, but in reality, it really isn't. Before Podimo only a small part of the podcast makers managed to commit themselves to make some money from their work. By bringing paid and unpaid content together on the platform, Podimo contributes to rewarding creators for their hard work.

Year 2022
Client Podimo
Purpose Thought Leadership, Social Impact

Explaining to consumers why it is important they start paying for content that used to be free, requires a thorough approach. We started by developing a watertight PR toolkit with the core messages highlighted, an extensive Q&A and elaborated talking points for the podcast makers that we wanted to bring forward. We approached a selection of key media with a tailor-made pitch for each theme that touches Podimo.

We then approached news, tech, lifestyle and trade media with this input. Our approach resulted in 100+ publications with a total media value of 544K and a reach of 98 million.

"When we came to the Netherlands with Podimo, we had expected a little publicity. It became: a lot of publicity! There was not a newspaper that did not write about it, we even reached the eight o'clock news. The launch exceeded our greatest expectations."
Tim de Gier, Founder Dag & Nacht media and head of Content at Podimo
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Press Image Podimo NL 15
A Piece of Ajax
Who worked on this project?

”We work together with a dedicated team at Het PR Bureau. A great mix of creativity and PR expertise. In close collaboration with their network in media, influencers and behind the stage, they make plans happen.”

Esther ter Braak - Brand Manager

“For a startup brand like ours, it was extremely important to see frequent media coverage. Het PR Bureau has laid the foundation for our growth from Amsterdam to 6 other cities in the Netherlands. Despite our relatively modest budgets, we were able to achieve enormous coverage together. I look back on a number of activations with great pleasure.”

Vincent Hosman - Country Manager Nederland

"Netflix was ​​looking for the best suitable communication partner in every country. This could also be a 'local hero', as long as they are big enough. For the introduction of Netflix in the Netherlands and Belgium, we have partnered up with Het PR Bureau. The desired Service Level Agreement was new to Het PR Bureau, but they adapted very quickly and it soon surfaced. Within the international framework, they surprised us with their proactivity and creative ideas."

Joris Evers - Vice President Netflix, Head of Communications Europe, Middle East & Africa

”The uniqueness of Het PR Bureau is that the people are able to both think on a strategic level and at the same time roll up their sleeves to set up an event or activation. A high-quality one-stop-shop in the field of PR, that is what we were looking for and what we ultimately found in Het PR Bureau.”

Wieteke van Hunnik - PR & Communications manager

“In de zoektocht naar een bureau dat ons merk in de Benelux kon introduceren, kwamen we na een intensieve oriëntatie bij Het PR Bureau uit. Hun netwerk, ondernemerszin en drive gaven de doorslag. We waren onder de indruk van hun professionaliteit. De strategie van het bureau is dat ze VAPs (Very Adorable People) op cruciale posities aan het werk zetten. Intussen hebben we, sinds de start in 2011, ruim zeven jaar samengewerkt. Ik kan gerust stellen dat Het PR Bureau een belangrijke rol heeft gespeeld in het groot maken van Spotify in de Benelux. "

Alison Bonny - Communicatie Directeur EMEA, Spotify
Zilveren Kruis

“Het PR Bureau is a smart, professional group of people with nice perspectives where I felt at home immediately. Especially in a very difficult market such as the insurance industry, in which many interests play a role and which has many limitations, they did very well. I regard Het PR Bureau as a premium agency. With such a partner you can be assured that your campaign will be executed impeccably.”

Walter de Reus - Brand Manager