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60 Super Stories

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60 Super Stories
Barbie helps girls to keep dreaming big with inspirational book.

For 60 years Barbie has inspired girls and women around the globe to chase their dreams and ambitions. The brand wants girls everywhere to fulfill their full potential. To celebrate their 60th birthday we decided to give this mission a strong impulse, together with Barbie and 60 female role models.

Year 2019
Client Barbie (Mattel Europe BV)
Purpose Social Impact, Diversity, Equality & Inclusion, Earned First Strategy
Results

The book really struck a chord. All role models poured their heart and souls into creating the book completely free of charge. And we saw a staggering 42% increase in sales during the campaign plus a total reach of 76 million earned media impressions.

Even the Dutch Public Library embraced the value of the book, including it in their collection.
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Kopie van Barbie spread Stephanie Afrifa
Barbie2019 60 TH Anniversary quote tegeltjes Insta Neelie Kroes
Kopie van Barbie 60 Y OBA 1 min
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Schermafbeelding 2022 04 25 om 17 08 00
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