Launching the future of music
Some introductions launch so much more than just a new product or brand. Like with Spotify - a completely new way of enjoying music. We introduced people to this new service through a layered and carefully dosed campaign, helping them understand and - ultimately - embrace it as the new standard.
Spotify quickly was recognized as the authority on music streaming by the media. Both by consumer and lifestyle titles, as well as by corporate and financial media. The layered approach yielded a total media value worth millions of euros, and both fans and artists discovered the value of the service. A flying start for the future of music.
In the end we have been together for more than 7 years, since the start in 2011. I can safely say that HPB has helped to make Spotify big in the Benelux.